Intel Brings Technology and Fashion Together at Portland Fashion Week
Intel designed an in-store shopping experience that enabled shoppers to access thousands of items, combine them into outfits, share them with friends, purchase and even call for assistance.
Click here to read the story by Brian Rhodes at Intel’s site
Project Runway Sason 7 winner Seth Aaron tries “Retail Interactive Fashion Experience” at Intel booth, accompanied by Joe English from Intel Marketing, and Tito Chowdhury of Portland Fashion Week
— Prasenjit Tito Chowdhury
PFW 2011 Wrap Up - Fri., Oct 7
Amai Unmei
Collier
Ms Wood
Seth Aaron
Stephanie D Couture
-Sarah Kiley
PFW 2011 Featured Designer: Seth Aaron Henderson
Seth Aaron is the winner of the seventh season of Project Runway, Lifetime’s Emmy-winning fashion design show. Seth was also the head casting judge, filling in for Tim Gunn, for the show’s 9th season. He was voted MY T.V. 2010′s “Best male reality star”. In 2011 he successfully launched a collection of iPad accessory cases, in partner with Maroo. Currently, he is working on his new fall/ winter 2012 collection and is also doing commentary for Lifetime, E network and Style.
Seth Aaron will be launching a fall/winter 2012 collection of sustainable apparel powered by Earthtec, a sustainable lifestyle apparel company, on Friday, October 7. The line will feature stunning, sustainable fabrics made from recycled plastic bottles and will celebrate Oregon’s history as the first state in the nation with a bottle recycling law. The collection will present fashionable and sustainable designer apparel that is price, fashion and lifestyle conscious.
Seth Aaron will launch his collection at Portland Fashion Week on Friday, October 7.
Click here to purchase tickets
Doors @ 6pm / Show seating @ 8pm
5555 N. Channel Ave., Swan Island
Portland, OR 97217
Seth Aaron (Saturday Oct. 9, 2010)
Seth Aaron’s collection was the final act of the night and the most anticipated debut for all of Portland Fashion Week. As the winner of Project Runway, Seth is known for pushing the limits of design with his edgy, punk-rock aesthetic, tailored details and fearless use of texture.
(Photo © Ed Kavishe/fashionwirepress.com )
For the very first time “Solar is the new black”, his solar panel inspired line was revealed on the runway at Portland Fashion Week last night. Mind-blowing is an understatement to describe what walked down the runway last night.
(Photo © Ed Kavishe/fashionwirepress.com )
It was a lovely collection of demanding silhouettes and otherworldly shapes with a perfectly balanced juxtaposition of soft, fluffy and nice to hard, angular and calculated.
(Photo © Ed Kavishe/fashionwirepress.com )
With some outfits, I caught myself feeling pleasantly surprised when the model turned around on the runway.
There was more to look at on the back that sort of wrapped the futuristic garments all up into one shiny little gift for my eyes.
Solar is, truly, the new black with Seth Aaron’s amazing avant-garde collection. And how lucky is Portland to have him so close to us as a native of Vancouver, Washington?
The head pieces reminded me of something I’ve seen Lady Gaga wear, with an alien-like vibe to them. The way the light was hitting the shiny material was also stunning.
(Photo © Ed Kavishe/fashionwirepress.com )
A hotbed of technology and finely tailored, otherwordly shapes was the finale of this collection. I could almost feel the electricity running through the solar-panel inspired little black dress.
(Photo © Ed Kavishe/fashionwirepress.com )
Click here to see the full collection from last night!
See you tonight for one last round of PFW 2010. Tonight’s runway show will feature Amelia Toro, Ethos Paris, Souchi, Lenzanita, and Pendleton.
-Samantha
Seth Aaron to appear on Koin 6 again
Hey everyone, get this:
Seth Aaron will once again be featured in a Koin 6 segment TOMORROW at 4pm. As you may already know, Seth collaborated with our sponsor —and creator of the all black solar panel runway, SolarWorld to design a solar-panel inspired collection for the first time. Make sure you tune in to KOIN 6 News for the fashion segment airing at 4pm. Most importantly, the full collection will be debut on our runway in just a little over a week! Seth Aaron, along with two other Project Runway alumni (Jay Sario and Jonathan Joseph Peters) will be at at Portland Fashion Week on Saturday, October 9th. Don’t miss out!!
Be sure to tune in for the program on Koin 6. And if you have to miss it, no worries! We will post up the video here once it’s available.
-Samantha
And the countdown begins…
We can’t even believe how fast time has flown by. Nevertheless, PFW is going to work hard until the very end (and even after) to make this season an event to remember.
PFW is so excited about being the host of the world’s first all-black solar panel runway created by SolarWorld. PFW is even more thrilled to finally reveal it October 6th, only 15 days away!
Photo: Quavondo
Another fantastic happening that can’t be missed is Seth Aaron and his solar-inspired collection hitting the runway on October 9th!!
See Portland. Moving. Fashion. Forward. by buying your tickets now!
-Samantha
Emerging Designer Competition Finalists!
The finalists for the Emerging Designer Competition for Portland Fashion Week have just been announced! Please join us in congratulating: Alicia Wood, Devon Yan Bergon, Neli Millard, and Rana Ghezelayagh!
Auditions were held a few weeks ago, and were judged by an elite panel - including Project Runway’s Seth Aaron. The finalists will be showing their collections on October 7th. Audience members will have a chance to vote on their favorite designer - and the winner will be Best Emerging Designer of Portland! Don’t miss it - because we can’t wait to see watch these fresh and talented new designers will be bringing to our solar runways!
-Danni
Fresh Talent at PFW’s Emerging Designer Competition
Phase one of CATAPULT, Portland Fashion Week’s emerging designer competition, took place yesterday, August 22, 2010, in Portland’s Pearl District. Nine designers showed up for the chance to move on and become a finalist and get the opportunity to present their Spring/Summer 2011 Collections on October 7, 2010 at Portland Fashion Week. The winner will receive a prize package that will help “catapult” them on their way, which includes marketing consultation with a PR firm, graphic design and photography for a lookbook, production run to help start producing their brand, and an all inclusive collection show at Portland Fashion Week 2011.
Just In!
It was just announced that Jay Nicolas Sario and Jonathan Joseph Peters (both from season 7 of Project Runway) will join Seth Aaron on the solar panel runways of Portland Fashion Week.
Sario and Peters will be unveiling their first post-Project Runway collections, and will be joined by several other world class designers, such as: Pendleton, Amelia Toro, Michelle DeCourcy, Souchi, Amai Unmei, Idom, and Holly Stalder.
Portland Fashion Week is going to be an event you can’t miss this year.
Chris Cone says:
With the launching of Spring/Summer 2011 collections on the runway, as well as Direct-To-Consumer In-Season shopping events, featuring Fall 2010 lines, a program complete with artisan fashion presentations, emerging designer competition, and an international lineup of headline designers, will combine to deliver a truly world-class fashion week experience.
We can’t wait!
-Danni
Read the original press release here.
For more information on Portland Fashion Week, tickets, and designers click here.
Seth Aaron on KOIN 6
Seth Aaron’s interview on KOIN 6 (click here to watch) was quick and informative. They discussed how Portland is a hotbed for designers - and that we’re taking over all industries (interior design and fashion) these days.
CATAPULT (which is an open call audition for Portland’s emerging designers) was also brought up. Seth Aaron will be on the judges panel for CATAPULT and he says “for all to try out, because there’s nothing to lose!” Winners will be announced during fashion week.
He also gave us some insight to his line that will be shown exclusively at Portland Fashion Week. The theme is Solar World (the company backing Portland Fashion Week) and he had a chance to tour their facilities. He was blown away and completely impressed by the tour, and left feeling “incredibly inspired.”
He said we should look for his line not to be literal, but containing graphic elements and his interpretation of a Solar World. “It’ll be new and fresh and injecting the point of view of a solar world, but nothing like you’ve seen before.” His main goal is to raise awareness of being “solar” which coincides with all of Portland Fashion Week’s goals.
We can’t wait to see his show. Seth Aaron’s runway show is on October 9th, you can purchase tickets here.
CATAPULT information:
When: Sunday, August 22nd, 2010. | 2:00 - 5:00PM
Where: NW 13th Ave, SUITE 201 Portland, OR 97209
Whom: Apparel designers only, please Accessories designers can email any questions about participation in PFW to talent@portlandfashionweek.net
-Danni C.
Seth Aaron was on KOIN 6 today talking about his new solar inspired line and RAPPED about Portland Fashion Week! We’ll have a link to the video up as soon as possible. Can’t wait!
